The CWP Refresh for 2017

Putting a proper "face" on your business is no easy task. Its probably one of the absolute hardest parts about running a business. Figuring out how to visually represent yourself, your character in a way that also attracts clients you are aching to work with is not something you just KNOW how to do out of the gate. I don't know any small business owner who hasn't made some tweaks and changes along the way. 

I decided my look needed some refreshing a little earlier this year. Its been quite the year indeed and I have learned a lot about business, photography and who I am and strive to be as both a photographer and business owner. While I feel like my "brand" communicates what I want it too, the main visual side of it (the logo) wasn't totally cutting it. I want my visual identity to be professional and also friendly and that can be a tough bridge to gap. 

 
 

I was talking about all of this with a very good friend of mine who happens to be a designer late this past summer. I was hoping to gain some design insights from her as well as potentially get a recommendation of someone to work with. Much to my utter surprise, she offered to help me out. She knows me pretty well and get's my style and aesthetic, so I was more than willing to do this project with her. I am so excited about where we have ended up and even more excited for what's to come! 

 While my color palette remained similar, the colors are more muted and soft which I love. Since I was also creating a new brand for cinnamonwolfe.co at the same time, both brands needed to be connected but also separated and we did that through the use of colors and fonts. 

I have lots of logo choices for various different media and am pretty much obsessed with my new "W". I want to put it on everything. LOL. 

While the logo is updated on the site and some other various things are updated around the site as well, I have a lot to change on my various pages and blog posts. Lots of work to come, but I'm so excited the new look and feel of Cinnamon Wolfe Photography is refreshed and ready to go for 2017! 

Anthony & Diana // Stroudsmoor Country Inn

Stroudsmoor PA Outdoor Fall Wedding | Cinnamon Wolfe Photography | North New Jersey

I was sooooo excited to be a part of Anthony and Diana's wedding at the Stroudsmoor Country Inn in the Poconos. I mean c'mon, it's the POCONOS! Who doesn't want to go to the Poconos and potentially get a glimpse of where Patrick Swayze and Jennifer Grey danced their little hearts out?

Honestly I don't think we were anywhere near where Dirty Dancing went down, but the location we were at was still amazingly gorgeous. There was a light mist of rain pretty much all day which did end up thwarting the completely outdoor wedding ceremony plans, but nothing could stop these two from having the best time joining their lives together. 

I 2nd shot for Laura in late September and everything about this wedding was so fun. The bridal party was laid back and had a great time and the family and guests were all such fun people. The fall decor and table decorations made me soooo ready for Fall weather and the upcoming holidays. 

But most of all it was an amazing time watching these two and how they looked at each other. Pledging their lives together as man and wife and excited for all of their adventures to come. Cheers to the happy couple and don't forget to check out Laura's blog post for a full story of their day!